On December 9, 2024, a press meet was held in Mangalore to announce the Franchise Model. This initiative aims to establish 247 franchises across Karnataka, providing farmers with increased income opportunities and consumers with access to premium coconut-based products and agricultural products. The event highlighted the organization’s commitment to sustainable growth and farmer empowerment. The press meet was held by key dignitaries, President Kusumadhar S.K., CEO Chethan, Business Consultant Yatheesha K.S., and Directors Kumar Pernaje and Giridhar Skanda, who shared insights into this transformative initiative.
